Perennial ID please

in Plants
last year I bought a lucky dip selection of perennials, as a novice I thought it would be a good way to try a selection, see what I liked (cirsium and cornflowers and knautia are current winners). However this one has lost its label and I'm not sure what it is, any idea?
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A Rudbeckia, maybe?
Cause he thinks she melts when he touches her
She knows she's the chocolate girl
Cause she's broken up and swallowed
And wrapped in bits of silver
Punkdoc that name rings a bell! Thanks!
And even better, just opened my GW magazine to a packet of Rudbeckias, so now she doesn't need to be lonely ?
Could be echinacea?
They're similar - I have some rudbekia which were sold as echinacea...