wow! Holly, have you got a website by any chance?. you seem very enterprising.
@Jo my question to you would be scenario based. For example If you where charged £16.99 in the first instance instead of sneakily adding £10.99 as the packaging fee. Would you your disappointment be less?
@Phillipa, If there is a marketplace online where you would have just upload your pictures, state your prices and not worry about the packaging, would getting back in the florist business be something you would consider?
Thanks Dave for the info .. that was helpful. My idea is aggregate an online marketplace for our homegrown florist.
@ Phillipa the market probably isn't the easiest to break into. That's why I am considering making it a gardening marketplace and not just flowers.
@ Jo I absolutely agree with you. I would be reasonably upset if I had to pay £10.00 for packaging for almost anything not international. plus cut flowers have some of the shortest lifespan I guess. they were designed like that.
My idea is quiet simple really in theory. Its a conglomerate of small time florist quite similar to Interflora.
When I was in my local florist's shop a few years ago I commented on the beautiful smell wafting out onto the street. The owner said, rather ruefully, "It costs me £6,000 a week to supply that to passersby."
Quite. And presumably you wouldn't be offering your services for free.
I just feel they would not mind the extra sales guys. Extra sales would not hinder their business I think.
That depends on the cost.
Most florists, even the small ones, have their own websites and online shops nowadays - for example, if I wanted to send my daughter some flowers I'd google florists and the name of her home town and come up with about a dozen to choose from, all of whom deliver.
What would you be offering in addition to that?
There's a website whose name I have misplaced that allows both companies and individuals to sell their plants through this main hub: you can sell as little or much as your garden can spare and I am sure includes seeds, produce, and no doubt the possibility for cut flowers too. Are you aiming at just professionals or people like us too?
Extra sales mean extra work: why aren't you asking the florists themselves rather than us if they are interested in your idea? Is the effort to enter into your system worth the money they could be getting? Are you offering a monthly subscription (I assume, naturally that you will charge for your services but it is commonly expected to get your first month free) so if they are not happy they can leave without penalty? Or will you charge a percentage per order received? What quality control do you offer? If your name is tarnished by a company that let customers down I will not be happy if people think I'm associated with them so expect to see you managing effectively who can sign up. Will they be contracted to accept x y z amount of orders or offer your website discounts that will make their extra sales actually not worth it? Will payment be made to you and then passed onto the florist? If so what aer your payment terms? Do I get the money straight away or do you pay me monthly? Do you charge admin on top of this? How will you handle creditcard payments (especially if they bounce)? What security have you in place to protect my bank account and the details of my customers?
Have you a catchy name that will really stick in their customers name above the already well known moonpig / interflora / etc.
Your best bet would be getting your website designed now so that people can see for themselves your idea and try it out before deciding if they want to learn more. I rarely ever give time to projects that can't produce a flashy website (password locked of course to stop the public walking in uninvited) to tempt my attention span.