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Waitrose garden

As many of you may have heard/seen, Waitrose have teamed up with Crocus to sell a range of gardening products; including plants and their own range of Waitrose tools (very middle class). However on recent inspections (equivalent of visiting the garden centre) they seem to be just selling the plants that Crocus themselves sell, but on a different website. Now as much as i lust Waitrose, this recent embarkment seems to be abit of a pointless thing for Crocus and Waitrose as the Waitrose Garden website is an exact copy of the Crocus website, selling exactly the same plants and products as Crocus? I would have thought that Waitrose was going tonset up their own nursery! Whats your opinion? Have you ventured onto the website and purchased a Waitrose/Crocus plant?


  • DovefromaboveDovefromabove Posts: 87,819

    I imagine that they will make use of the Waitrose loyalty card to enable targetted marketing, which will be to the advantage of both.  It would cost far too much to set up a separate enterprise, so by combining it will help both companies to develop. image

    Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.

  • blackestblackest Posts: 623

    I'd take a guess that you can order for instore pickup  from waitrose or maybe even get them to deliver to your door along with the rest of your shopping.

    Good supplier + a national distribution network that sounds like a good partnership.

  • Haven't looked at this website since I don't shop at Waitrose. On 'My Supermarket' it always seems to be around £20 more expensive for my shopping list than other supermarkets. This leads me to wonder whether the prices on its gardening website are the same as the prices on the Crocus website. If so, this makes it all quite desirable.

  • DovefromaboveDovefromabove Posts: 87,819

    Nowadays branded goods are sold in Waitrose at the same price as at Tescos - it's the Waitrose fresh or more unusual stuff that costs a bit more - but it does cost more to produce higher quality stuff - properly hung beef for example.  Waitrose are my local supermarket, but we have a large Tesco near the office and a Sainsbugs and a Morrisons between home and work, so at the moment I'm spoilt for choice if I want to shop at the supermarket - however I get most of my regular butchery, dairy and fruit and veg from the Farm Shop image

    It's next to the garden centre image

    Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.

  • blackestblackest Posts: 623

    Sounds like a good choice Dove. I'm diabetic and had a bit of a heart attack a few years back.  Supermarkets seem to specialise in Sugar and transfats. So your farmshop seems ideal image

  • flowering roseflowering rose Posts: 1,632

    you cant expect a super store to have its own nursery they dont work like that.They could not possible do this.They have buying power and can have a say in what they want from a producer.

  • jatnikapyarjatnikapyar Posts: 419

    Hi, looks like the Waitrose/Crocus venture is the second supermarket venture as recently they started selling "garden" stuff on Tesco's DIRECT site. The CROCUS site with Tesco is the same as the one on the Waitrose site. I suppose since supermarkets are muscling in on the GCs it is a good way to reach more customers.image

    I see that AT is fronting this venture too.(He does T&M catalogue and B&Q too.)

    It  will be interesting to see if there will be any comments about him, similar to ones about MDimage

  • discodavediscodave Posts: 510

    I have to say that by comparrison the waitrose plants look like good value when compared to local garden centres. 

  • M FentM Fent Posts: 166

    hmm, i have tried Crocus before for a evergreen clematis before and it died this winter image i was rather fuming because it cost me £15 (is that alot for a clematis?!? this was last year when i first started to garden! very much a novice) at the time it seemed alot. But anyway, surely if people wanted to buy a plant then they would just buy it from Crocus not through Waitrose? as the prices seem to be the same. Also, do you think Waitrose take a percentage of the purchase? Wont Crocus be better off just upping there advertisement to get more custom?

  • jatnikapyarjatnikapyar Posts: 419

    I get your drift M Fent, but they maybe trying to get Waitrose customers as they tried with Tesco customers being tempted to use Tesco CC vouchers.......lots of psychology, don't you think?image

    PS Is any one else having trouble with "spell check" on this site?

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