When and what to feed?

Apologies, but I always get totally bamboozled by all the different plant foods available and when to use them. As I understand it there are some that stimulate healthy foliage and some that stimulate flowering.There are also times when people advise that you should give something a feed when it has been moved or been cut back. I often scatter c.m pellets around the garden during spring, but now I have been led to believe that this might be helping produce good foliage but maybe deferring flowering!! I am soooo confused. You help would be very much appreciated on this matter.
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This thread should explain things http://www.gardenersworld.com/forum/talkback/the-mystery-of-npk/270092.html
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
i was wondering why granular rose feed is mostly what i see recommended, i got liquid last year, as that was what i happened to see so got it,should i get granular, or should i just get bfb?
The most important thing is to feed the soil and not the plant. This means adding organic matter to the soil every year.
In Spring I apply fertiliser FBB or Growmore to the soil. In midsummer I try to feed with a high potash fertiliser to encourage flowering.
This advice is just a generalisation, as some plants need more food than others.
As for roses I just feed them like other plants, firstly in March and then in July. Many people would use specific rose feed, as it contains trace elements that roses are said to need. Either granular or liquid is fine.
When you don't even know who's in the team
S.Yorkshire/Derbyshire border