My poor Rhododendron

Iv'e had this rhododendron for at least 10 years and planted it in it's present location from a pot about 5 years ago. It's appeared very happy and given me prolific flowerings of gorgeous carmine flowers. But look at the picture, now it looks as if half is ok and the other dying. I haven't yet fed it this spring but it's had rhododendron and camellia feed regularly in the past. Please can anyone give me advice... and hope.
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I know it seems a strange thing to say after the winter we've had, but apart from anything else, it looks thirsty to me. We're on free-draining loam and our soil has dried out very quickly.
Check the soil and if it's dry give it a thorough soaking - several buckets full!
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
My thinking was that the newer growth is softer and more likely to wilt and go floppy if short of water.
However, it would seem that's not the problem ............... can you check the stems thoroughly and see if there's any damage?
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
I don't grow rhodos (wrong sort of soil) so not my specialist subject, but I've been googling - unhappily this article on phytophthora looks as if it might shed some light
http://www.clemson.edu/extension/hgic/pests/plant_pests/shrubs/hgic2050.html
Don't know what others think?
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
In my experience, rhodos cope well with drier soil when they're well established shrubs, which this one seems to be. Although we get high rainfall here, often the ground directly under them is quite dry because the water doesn't get through the foliage. I've inherited one which is by the front door and in the lee of the house wall. It's in great condition and is really quite dry underneath.
It looks more like disease rather than lack of, or too much water I'm afraid.
I live in west central Scotland - not where that photo is...
Oh dear, that does indeed look like Phytophthora, with the wilting and the brown leaf spots that seem to be developing as well. The most probable cause is poor drainage of the clay soil. This advice below might also be helpful. http://www.ipm.iastate.edu/ipm/hortnews/1995/8-25-1995/prr.html