I just sprinkle the seeds onto the surface of the soil after the frosts if at all possible (not easy this year!!!)
They are seeds that like newly turned soil. This is why you see poppies growing at new road/building sites even though they have laid dormant for many years.
Poppies germinated after bombs created craters as the seeds were now on the surface.
They don't like being transplanted even though I have done this with ones that have found their way into the polytunnel. They tend to grow a lot smaller but do flower and produce seeds.
Field poppies like disturbed ground, so wait for the seed pods to go brown and then just crush them open and sprinkle them around. If its in a garden bed then planting and working on it will be enough to get them going. If its in a wild area then a rake of the area will help.
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