Long Flowering Clematis
I keep reading that some clematises flower for 6 months (mostly the Boulevard collection but some others too). On Taylorsclematis, these are described as flowering from May to October (5-6 month, depending on how we count that, maybe 4 months if it starts on 31st May and finishes on 1st October
), these as May-Sep (4-5 months) and these as Jun-Oct (4-5 months).

Are these really that good? I would expect 2-3 months from a group 3 clematis (starting in July, finishing in early autumn). My Star of India is described as Jun-Sep but it only started in late July last year (it was newly planted, maybe it will start earlier this year).
Am I missing some secret (some varieties being significantly better than others)? Or is it just marketing? What are your clematises with the longest flowering season?
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The viticellas flower over a long season. From around June/July - again depending on your location and conditions.
A young plant will take several seasons to get into it's stride.
I live in west central Scotland - not where that photo is...
Edit: oh, and I forgot to say, I think the reason why boulevard varieties (and some others like piilu, ashva maybe? There must be lots of others) bud from pretty much all of the leaf axils not just the tip and 1st axil so they do offer a more staggered opening period. This theoretically means that the later top buds ripen while there's still lower flowers from earlier on
But the one i planted on the pot of which I moved around and been testing its sun exposure; I found that on its current location that will receive morning sun up to 7pm sun in Scotland (where I am), it blooms from Late Spring to Mid-Autumn beautifully and with lots of flowers ...
Most of them i found that they are particularly sensitive to sun exposure in order to bloom a lot. My neighbour has one that blooms terrifically in a partial shade... so try to understand where to plant in your garden ...
Many are perfectly happy in shade too. Some of the darker ones, in particular, fade badly in too much sun, which ruins the appearance.
Climate/conditions is a huge factor, which many people don't understand. The Group 2s for example, rarely flower much later in the year. It's useful to have something else nearby to continue the succession.
Re what @BobTheGardener has said about treating some as a combination when pruning, you can also treat many Group 2s as Group 3s. That has the advantage of earlier flowers not getting frosted [as they often do here] and means you could have two Group 2s next to each other, but pruned differently, and flowering at different times.
I live in west central Scotland - not where that photo is...