What's wrong with my clematis?

Anyone know what's wrong with my clematis? We bought and planted it in a fairly shady spot about 2 weeks ago and moved it yesterday to a sunny spot. I gave it tomato feed this week. Its planted quite deep in multipurpose compost but we've not got any slate on the soil yet.





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Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
It's important to know what variety you have, or at least the 'type' as that dictates the care. The bigger flowered Group 2 and 3s need planting a bit deeper to encourage new shoots from below ground. That's likely to be a Group 2 as it's flowering now, and judging by the flower size. It'll need a lot more growing medium, and as @Dovefromabove says, it needs to be soil based.
Some clems are suited to pot growing, but that's why it's important to know what you have. There looks like a label in the pot - can you take a look?
Please don't put slate on it either. Just encourages slugs. If you want to mulch, use more compost or fine gravel.
I live in west central Scotland - not where that photo is...
It needs to be in the ground
I live in west central Scotland - not where that photo is...
If you can't plant it in the ground, you'll need to build a really big container for it.
I live in west central Scotland - not where that photo is...
It'll be struggling to maintain the top growth.
I live in west central Scotland - not where that photo is...