Rhododendron woes

Hi Gardeners!
I have identified a rhododendron bush in the garden of our new house.
It it looks very sad however. Several of the branches appear dead with crispy curled leaves.
Last years buds are still there but have turned brown. New buds have appeared but they haven’t flowered? Also they appear coated in a fine powder (mould?).
I would love to bring it back to life. I have tried to google to see what I can do but it appears that rhododendrons are very picky and a bit of a diva; it could be dying for a variety of reasons.
If anyone is able to identify what exactly is wrong with it I would know where to start!



Many thanks in advance!
I have identified a rhododendron bush in the garden of our new house.
It it looks very sad however. Several of the branches appear dead with crispy curled leaves.
Last years buds are still there but have turned brown. New buds have appeared but they haven’t flowered? Also they appear coated in a fine powder (mould?).
I would love to bring it back to life. I have tried to google to see what I can do but it appears that rhododendrons are very picky and a bit of a diva; it could be dying for a variety of reasons.
If anyone is able to identify what exactly is wrong with it I would know where to start!



Many thanks in advance!
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Posts
It has probably become very dehydrated through last year, especially when buds are being formed [late summer ] and once they get dry, it's difficult to get them rehydrated.
How is it planted? It looks like it's in among a load of rocks. If so, it's probably also struggling to get any nutrition and moisture further down. A really thorough watering will help initially. You can prune all the dead stuff out as well. If it's been very dehydrated, it will ditch foliage in order to retain enough moisture for the rest. If there's other planting around it, that will also be competition for moisture/nutrients.
It looks like it's one of the ones which are rusty brown underneath [on foliage] . They have furry buds, so don't worry about that unduly.
I live in west central Scotland - not where that photo is...
The poster before me has said to use ericaceous soil and feed with ericaceous food. I think that's a fairly clear statement!
At best - it's misleading.
The soil isn't the only factor either, in how well they grow or not.
If the OP can provide better photos, that will also help. The shrub is starved of moisture and nutrition
I stand by what I said, but people are perfectly free to ignore me of course.
I live in west central Scotland - not where that photo is...
Nurse it through this year, water liberally in the Autumn.
Very little you can do now for this year, other than keep it going.
It's a strange thing but the watering is very necessary for good flower buds the following year.
@hatty_ - I think that's Rhododendron yakushimanum, or a hybrid of it. I'd agree that it's almost certainly got too dry, which has caused a large portion of it to die. The remaining part looks reasonably ok though; this rhododendron has curled leaves with "fur" on the back (and on the new shoots when they open), so that's nothing to worry about. It won't flower until May, probably.