Please tell me what this is......

in Plants
and put me out of my misery. Bought this yesterday at my daughter's village fete because I liked it and it reminded me of something I thought I knew as a herb - also in the spirit of expanding my flower knowledge.
Tried and failed to identify it but I just know someone will recognise it, Pansyface did a spectacular job with my supposed 'poppy' seedlings that are in fact balloon flowers. So crossing my fingers.

Tried and failed to identify it but I just know someone will recognise it, Pansyface did a spectacular job with my supposed 'poppy' seedlings that are in fact balloon flowers. So crossing my fingers.

"The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it." Sir Terry Pratchett
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I grow nasturtiums, tagetes and calendula among the veg and the herb area is pretty much all purple so maybe I should pop it behind the thyme border to break the pattern.
You could always add a bit of white to break up the colours if you feel you have too many purples and yellows. Those two work well together though - especially if the purple is really dark
I live in west central Scotland - not where that photo is...
I grow quite a few herbs and they all seem to be purple naturally - except for the sweet cicely which does make a splash for a while.
But this plant may not last I guess, anything in my garden needs a strong survival instinct otherwise its history..........
I'm a bit ruthless with plants too- I like to try things now and again which I know might not be brilliant, but if they don't thrive, they're binned. If they die - it saves me the effort of binning.....
I live in west central Scotland - not where that photo is...
This plant has no such emotional ties so it will take its chance, I have rosemary and hyssop in the same area so we'll see.
I know what you mean about trying stuff though, although its usually experimental veg with me but I am trying with the flowers, just a bit clueless. But then dead flowers make good veg compost