identification needed.

fidgetbones

Seen today on a sand dune near a beach in North Wales. Can anyone identify it? The flowers are red with a yellow dot in the middle (stamens) he says. They don't seem to open much.  It was sunny there today.

Silver surfer

Looks like Cynoglossum officinale...common name Hounds tongue.

http://www.thepoisongarden.co.uk/atoz/cynoglossum_officinale.htm

https://www.brc.ac.uk/plantatlas/plant/cynoglossum-officinale

https://www.google.com/search?q=Cynoglossum+officinale&client=firefox-b-d&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjv5LzJq7LiAhXUqHEKHdbCBN0Q_AUIDigB&biw=1920&bih=944#imgrc=EMb0S2RzKKCpXM:

fidgetbones

Thank , silver surfer.