Rhododendron not happy

Hello everyone I have yet another question but because people are so helpful on here it just makes me post more!
I have a rhododendron nova zembla in a large pot about 50cm wide by 40 deep. It's in a mostly shady corner of my garden and it has only ever had 1 flower. Last year I pruned it by about half as it put on a lot of new growth looking a bit leggy but thus year I can't see a singleke bud set to flower. What can I do to help it?
I have a rhododendron nova zembla in a large pot about 50cm wide by 40 deep. It's in a mostly shady corner of my garden and it has only ever had 1 flower. Last year I pruned it by about half as it put on a lot of new growth looking a bit leggy but thus year I can't see a singleke bud set to flower. What can I do to help it?
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Is there any possibility you could plant it in the ground? Provided you have acid soil it would be happier there. But if not, keeping it damp could be the key.
Here's a pic but the leaves are more wrinkly again since I took this...
Watering containers throughout the summer time. Your pot will not get watered by just summer rain as the evergreen leaves will act as an umbrella knocking the water away from the base. Collect rain water and use that to water your shrub. Hopefully next year, you will see more flowers.
https://www.rhs.org.uk/advice/profile?pid=529
"We don't stop playing because we grow old; we grow old because we stop playing." - George Bernard Shaw
There's no need to prune rhododendrons at that young stage, you merely remove the spent flowers and this needs care and precision, as just below the stalk which holds the old flowers will be the new developing flower buds for next year... if you cut those off too, you won't get any flowers the following season..
It otherwise looks a healthy bush.. the curly wavey foliage is characteristic...