Moisture retention gel

An odd time of year to be thinking about this, but are there any trials to show moisture retention gel actually works? It seems obvious that it ought to be beneficial but I recently read, and I don’t know it’s true, that moist gel placed on a kitchen towel doesn’t leave a damp patch. If that’s the case, how do plant roots take up the moisture? And even if it is not true, have experiments been conducted to assess the gel’s efficacy?
Rutland, England
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As you say, it absorbs moisture, but I've read, doesn't realease it in a way which is beneficial to plants.
"We don't stop playing because we grow old; we grow old because we stop playing." - George Bernard Shaw
"We don't stop playing because we grow old; we grow old because we stop playing." - George Bernard Shaw
It's manufacturers that need to start the ball rolling, by not packing things in multiple plastic bags for instance, and by getting together and using plastics that can be easily recycled, instead of the endless different types in existence.
I don't do the usual type of hanging baskets, purplerain, but I have some which are permanently planted, and I line them with the empty bags from compost. They have scraps of landscape fabric on the outside to disguise them. The plastic can be reused so maybe that would be beneficial for your hanging baskets too. It helps retain moisture, and along with some soil from the garden, rather than just compost, the whole thing stays moist more easily.
I've never used the myco fungi powder either. If it ain't broke and all that. I expect it's like any other industry though - someone, somewhere, comes up with an idea, and that gets marketed and promoted as the latest 'must have' thing. The great unwashed falls for it in large numbers, so the product makes lots of money. Fast forward 6 months, and there's another 'must have'. And so on, ad infinitum.
Or am I cynical?
I live in west central Scotland - not where that photo is...