Wild flower/meadow patch

Hi all,
We left a section of grass at work to grow wild, in spring it was quite nice with a variety of wild floweres, now loads of grass has grown.
I understand I cant just cut it later in the year, sprinkle wild flower seed and all will be good next spring?
What can be done, is it a case of churning it all up?
I see bees and butterflies using what there is there, but it could be a lot better

We left a section of grass at work to grow wild, in spring it was quite nice with a variety of wild floweres, now loads of grass has grown.
I understand I cant just cut it later in the year, sprinkle wild flower seed and all will be good next spring?
What can be done, is it a case of churning it all up?
I see bees and butterflies using what there is there, but it could be a lot better

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The land a short walk from us belongs to a wealthy businessman with a passion for nature. He has returned acres of grazing and downland to healthy, organic wild meadow with rare flowers - beautiful.
My wild patch goes through phases, It has it's own agenda