Clematis (Lady Diana) dying off at the base

This is third year in a row that this Clematis has started off well but as soon as it starts flowering it also starts dying off near the base. It is in a deep pot but just wondering if it's maybe too hot at the base. Also, just as a matter of interest, I often see this advertised as an Autumn flowering plant but mine flowers in June!!




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As yours is in a pot I suspect she's just thirsty so give her a good 10 litres or so now and make sure the pot is watered every day in hot weather and every other day in a normal summer. As she's in a pot she'll also benefit form some liquid tomato food once every week or so from now until mid September to maintain flowering vigour.
Next spring, cut all stems down to the base or the lowest pairs of buds if you prefer. Water well, refresh the top of the compost and apply a slow release clematis food. Start weekly watering until the weather warms up and she needs more to keep her growing.
"We don't stop playing because we grow old; we grow old because we stop playing." - George Bernard Shaw
The rootball will also get bigger, and there will be less and less soil in the pot after a year or two. Are you pruning it back early in the year?
I'd remove that dead, frazzled stem too
I live in west central Scotland - not where that photo is...