New seed
Ok so we've just had our back and front lawns scarified and aerated followed but over seeding and top dressing. Back lawn had got leather jacket and was treated and the front looked good but apparently had lots of dead in it. It's been about 3 weeks and seed is just starting to show but assuming it will thicken and spread as it seems to be a bit sparse at the moment. Back also looks stoney








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The ground looks very impoverished. Did you add some fresh soil/compost and a bit of feed before sowing seed? It may have been a bit dry too, so some seed hasn't germinated.
You may have to reseed - it should certainly be a bit more dense than that if the ground was well prepped. Perhaps not enough sown.
Give it another week or two and see how it looks. It's not really anything to worry about though - grass is tough!
I live in west central Scotland - not where that photo is...
Ready for cutting now
I think it was a bit ambitious [or cheeky] of the company to tell you it would be growing in a week [seeded at the end of April!] and a nice sward by mid May, but you've got there, so hopefully it will continue to thrive.
I live in west central Scotland - not where that photo is...
Mow regularly - at least once a week, and if you have a long, dry spell, leave it at a slightly longer length to prevent it drying and scorching
I live in west central Scotland - not where that photo is...