blodgy lawn

Please can anyone give lawn-help?
I am totally at a loss about the way my new 6 x 6 metre lawn planted 1-4-17 is growing. It is blotchy
Background:
This was a wild area. I spent 4 months from January digging, de-stoning and flattening. I researched carefully and bought a verified lawn seed mix
https://www.amazon.co.uk/gp/product/B00YB4YPKC/ref=oh_aui_search_detailpage?ie=UTF8&psc=1
I fertilised the whole are uniformly. I shook the bag of seeds well before planting, But from the start some areas sprouted quickly - a month before others. Now my lawn has nearly total grass coverage (95%) but is every week or so developing bright green patches where the grass grows taller, and which have a patch in the middle that goes brown and then dies. These "burnt looking" areas heal. But then new ones arrive somewhere else.
When I was preparing the area I dug it all deeply 3 or 4 times.
I have a male 11 months puppy who has been "done", and a neighbour's girl dog who has not been done, and I know sneaks through the fence. But it has been raining a lot recently...?
Please help. I have spent huge amounts of time and effort on this lawn, including removing boulders.
Thank you in advance
Posts
The latest "burnt" area on this lawn is about a metre long, and 6 inches wide.
Can we see some photos please
Gardening in Central Norfolk on improved gritty moraine over chalk ... free-draining.
I am uploading 3 photos here showing what is happening to my lawn. The light brown, long scar (perhaps nearly a metre) has bright green grass round it. The small round dead patch also has dark green round it. But I am at the same time getting just patches of dark green surrounded by light green (less healthy?) areas.